A New Digital Destination for Queensland Tourism Industry Members

Industry

Tourism

Challenge

QTIC was grappling with the complexities of managing memberships, marketing, website, communications, and accreditation through several disconnected systems. This fragmented approach led to inefficiencies, time-consuming manual processes, and a suboptimal member experience. The need for a unified platform to streamline operations and enhance member engagement was critical.

Results

The implementation of HubSpot has significantly streamlined QTIC's operations, saving time for member and marketing teams, enhancing user experience for members, and simplifying business management without heavy reliance on IT specialists. Modern tools have boosted organisational efficiency and member satisfaction, contributing to the overall improvement of the Queensland tourism industry.

Key Product

HubSpot CRM, HubSpot CMS, HubSpot Marketing Automation, Xero Integration

40%

Time saved

30%

Increase in Member engagement

50%

Operational efficiency improvement

60%

Manual tasks reduced

The collaboration with Integral and the implementation of HubSpot has transformed our operations. We now have a unified platform that streamlines our processes and improves member engagement.

Jodie Di Russo

Manager - Memberships QTIC

We’ve found great value in both our website and HubSpot CRM build and implementation, it’s already made a huge difference to how we manage our communications, data and membership. The integration and automation have streamlined our processes significantly and made access to information and reporting much easier across the team.

Natassia Wheeler

Chief Executive Officer, QTIC

The service we received from Integral was excellent, you really took the time to understand our needs and build a system that’s practical, user-friendly, and scalable. I appreciated the collaboration throughout the process and your team’s responsiveness at every step.

Natassia Wheeler

Chief Executive Officer, QTIC

About QTIC

The Queensland Tourism Industry Council (QTIC) is the peak industry body and leading advocate for the visitor economy, committed to the growth and sustainability of tourism. As a not-for-profit, membership-based organisation, QTIC ensures that the concerns and needs of its members and the broader tourism industry inform all relevant policy debates and that businesses have strong representation in decision-making processes.

The Challenge

QTIC faced the challenge of managing their operations through several disconnected systems, leading to inefficiencies and time-consuming manual processes. The fragmented approach hindered their ability to provide a seamless experience for their members and complicated the management of memberships, marketing, website, communications, and accreditation. A unified platform was needed to streamline these operations and improve member engagement.

The Solution

QTIC decided to implement HubSpot CRM, CMS, and Marketing Automation Solution, incorporating email marketing, customer relationship management, a secure member portal, membership and accreditation automations and workflows, and eCommerce into one platform. Additionally, a seamless integration with Xero was provided for invoicing and financial management. This comprehensive solution was designed and implemented in collaboration with Integral. As Natassia Wheeler, CEO of QTIC, stated, 'We’ve found great value in both our website and HubSpot CRM build and implementation, it’s already made a huge difference to how we manage our communications, data and membership. The integration and automation have streamlined our processes significantly and made access to information and reporting much easier across the team.

The service we received from Integral was excellent, you really took the time to understand our needs and build a system that’s practical, user-friendly, and scalable. I appreciated the collaboration throughout the process and your team’s responsiveness at every step.' The implementation allowed QTIC to independently manage their business without heavy reliance on IT specialists.

The Results

The results of implementing HubSpot were transformative for QTIC. Time saved for member and marketing teams increased by 40%, member engagement saw a 30% increase, and operational efficiency improved by 50%. Manual tasks were reduced by 60%, significantly enhancing productivity. The modern tools provided by HubSpot have improved organisational efficiency and member satisfaction, contributing to the overall advancement of the Queensland tourism industry.